9/28/2023 0 Comments Kylie on instagram![]() Gomez had previously been the most-followed. In September, TikTok said it had over 1 billion. CNN Kylie Jenner was Instagram’s most -followed woman until Selena Gomez returned to the social media platform and quickly regained the title. That’s how many monthly active users Instagram reportedly had in December 2021. In April, Meta said it would use artificial intelligence to recommend posts to users, a move similar to TikTok, according to the Wall Street Journal. Zuckerberg said the company would be focusing on Reels as a way to combat this. CEO Mark Zuckerberg told employees in February that Meta is facing an “unprecedented level of competition" from TikTok, Bloomberg reported. Instagram launched Reels in 2020, shortly after TikTok experienced an explosion of growth into the mainstream that may have spooked Meta. But TikTokers are also getting in on the monetization game: Last year, the social media platform’s highest-paid creators earned $55.5 million, a 500% increase from 2020, as many of them partner with clothing brands and launch movies and TV shows, Forbes reported earlier this year. A new algorithm that highlights video instead of photos means creators have to change their content to be able to get eyeballs on it-and make money from it. Instagram is a hub for influencers, celebrities and content creators to push collaborations, sponsored posts and advertisements for products. Kardashian and Jenner shared a post that said “stop trying to be tiktok i just want to see cute photos of my friends.” Key BackgroundĬreators like Jenner and Kardashian aren’t only angry they can’t see photos of their friends as easily anymore. “We’re going to stay in a place where we try to put your friends’ content at the top of your feed and at the front of Stories whenever possible,” Mosseri said.
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